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Twitter is the social media marketing tool that lets you broadcast your updates across the web. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return. Mix up your official-related tweets about specials, discounts, and news updates with some fun and quirky tweets interspersed. Be sure to retweet when a customer has something nice to say about you, and don’t forget answer people’s questions when possible.  Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible. Many businesses aren’t quite sure how to tackle marketing on Twitter from a paid perspective. It’s certainly not a one-size-fits-all endeavor, and if you don’t quite know what you’re doing, you could wind up wasting a ton of money. Learn how to master Twitter advertising in this guide. 

Similar to planning ahead, you should also have a set posting schedule for your Twitter account. Your Tweeting schedule should detail what and when you plan on Tweeting. Your strategy should outline things like when you’re going to Tweet links to your new posts and other updates.

It’s a good idea to include this as a part of your overall content strategy, particularly if you publish content across several different platforms like a blog, YouTube, guest posts and media coverage. A benefit of having a set Tweeting strategy is so you avoid mistakes like only Tweeting out links to your new blog posts once. In general, this is one of the biggest mistakes brands tend to make on social media, but it’s particularly bad on Twitter.