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Magento is a leading enterprise-class eCommerce platform, empowering over 200,000 online retailers to date and chosen by 1 of every 4 online businesses. Offering powerful and flexible features Magento’s intuitive administration interface provides advanced marketing, search engine optimisation and catalogue-management tools to control the look, content and functionality of every retailer’s unique business requirements. Designed to be completely scalable and offering optimal performance, Magento Enterprise Edition provides a package of exclusive features both in the backend and frontend to optimise marketing and analytical techniques and improve administration options. All of which dramatically increase the shopping experience of your customers.

1) SEO friendly right out of the box – Search engine friendly URL’s, Google Site Map, Meta-information for products, categories and content pages, etc. 

2) Internationalization support – Support for localization, multiple currencies and tax rates. Support for accented characters and right to left text. Configurable list of allowed countries for certain features. European Union VAT-ID validation, EU cookie notification, etc. 

3) Enormous number of built-in eCommerce web shop related features (most than any of its PHP/open source based competitors) – Features like support for both Multi-Site and Multi-Domain setup. You can download a feature list from here http://www.magentocommerce.com/images/uploads/magento-feature-list.pdf. 

4) Extremely modular architecture – enables you to do deep customizations of both frontend (layouts and templates) and backend (event, observer, rewrites, grids, etc.) 

5) Magento’s Expert Consulting Group (not a free service, but still highly important one to have if needed) Official Training & Professional Certification Program – Training for backend developers, frontend developers, merchants, etc. Instructor-led Training, On-Demand Training. Magento Certified Developer, Magento Certified Developer Plus, Magento Certification Directory (find a certified developer anywhere in the world). 

6) Security – Magento takes security very seriously and as a highly rated priority. Magento EE even comes with Secure Payment Bridge which provides PCI Data Security Standard (PCI PA-DSS).